why I'm doing the moto coffee run

I want to talk about something real.

Not the challenge. Not the cafés. Not the prizes. I want to talk about why. Because if you're going to give $35 and six months of weekends to something, you deserve to know what it actually means to the person asking.

The Military

I served in the British military. Years of it. And I am proud of every one of them. But here's the thing nobody tells you when you sign up — and nobody really talks about when you get out — the culture around men's mental health in the military was almost nonexistent, its now getting better but not to long a go You dealt with it, you cracked on, You don't talk about what's going on inside because that's not what you do. That's not what the man next to you did. So you didn’t either. I watched good men — strong men, capable men, men I respected enormously — struggle in silence. Some of them are still struggling. Some of them didn't make it through that silence. And for a long time, I was one of those men. Not talking. Not asking for help. Just pushing through and telling myself that was strength.

It took me a long time to understand that asking for help isn't weakness. It's the hardest thing a man can do. And in a culture that tells you to keep it together, it takes real courage.

Coming to California

When I left the military and eventually made my way to California, I created JB Moto & Co because motorcycling had become one of the things that gave me clarity. There is something about being on a bike that strips everything back. There is no room for noise. No room for the weight of whatever you are carrying. It's just you, the road and the next corner. For a lot of men, that is the closest thing to peace they get. I have met riders out here who have told me the same thing in a hundred different ways. The ride is where they process. The ride is where they breathe. The ride is where they feel like themselves again.

Why the Moto Coffee Run

I started thinking about what a challenge like this could actually be. Not just a fun ride. Not just a stamp in a passport. But something that uses the thing we already love — motorcycling — to start a conversation we don't have enough of. Men's mental health. Globally, we lose one man every minute to suicide. In the US, four out of every five suicides are by men. These are not statistics. These are fathers, brothers, friends, veterans. These are the men who showed up for everyone else and had no one show up for them. That is why we are do this and raising money for Movember Because they have been working to change that conversation since 2003. Because they fund the research, the programs, the initiatives that save lives. And because riding for something matters more than just riding.

What This Challenge Is Really About

The Moto Coffee Run is forty cafés across San Diego County. Six months. A passport. Stamps. Prizes. But underneath all of that it is a reason to get on the bike. A reason to show up. A reason to sit across from another rider at a café and have a real conversation — about the ride, about life, about how you're actually doing. Because sometimes all it takes is someone asking.

We're riding for Movember — funds raised go toward men's health. Every passport sold, every stamp collected, every mile ridden across San Diego this season is part of that.

To the Riders

If you've ever sat with something heavy and not known where to put it — this is for you. If you've ever watched someone you care about disappear into themselves and not known how to reach them — this is for you. If you've ever found the road when nothing else was working — you already understand why we're doing this. Buy a passport. Ride San Diego. Be part of something bigger than the challenge.

The Moto Coffee Run — Ride For Your MindSan Diego · May 2026

We're riding to raise funds for men's health.movember.com